The core brief was necessitated by the client’s existing member-based CMS platform being phased out. The project required a secure and seamless migration of their existing member base and content to a new CMS (WordPress), while also improving content structure and hierarchy for better user experience. The output was a stable, intuitive platform that empowered the client to self-manage content updates, member renewals, and communications.

Key Stakeholders: The Thrombosis & Haemostasis Society of Australia and New Zealand (THANZ) Board and Administration Team.

My role was critical in ensuring the migration was not just a technical lift-and-shift, but a strategic uplift of the platform’s utility and governance.

• Information Architecture & UX Leadership: I led the redesign of the user journey, focusing on refining the onboarding process and improving wayfinding for members. This included designing a secure, role-based member area with protected content to enhance security and user experience.
• Technical Alignment & Integration: I oversaw the technical solution, ensuring the new WordPress development was consistent. Crucially, I integrated Stripe payment capabilities for event management, enabling the client to self-manage third-party events and ticketing directly.
• Self-Service Enablement: I designed the system for maximum ease of use for the administrators, developing custom WordPress templates and reusable email templates in no-code campaign software to empower the team to handle their own communications.

The project successfully delivered a modern, secure, and highly manageable platform that significantly increased member engagement.

• Administrative Efficiency: The successful migration to WordPress, coupled with the integrated event management and payment system, dramatically increased administrative efficiency and reduced reliance on external vendors.
• Increased Engagement: Post-launch analytics demonstrated a significant increase in website engagement, with users spending more time on the site and viewing more pages per session.

The successful migration and implementation of the integrated event management and payment system dramatically increased administrative efficiency and reduced reliance on external vendors. Post-launch analytics further validated success, showing a significant increase in website engagement (more time on site and more pages per session).

The initial focus on migrating the existing content structure delayed the necessary strategic work on information architecture. I learned that for systems being phased out, a full content audit and re-mapping must be mandated upfront, treating the migration as a pure content redesign opportunity, not just a transfer. This would save time and streamline the development phase.