THANZ

The Thrombosis & Haemostasis Society of Australia and New Zealand promotes excellence in clinical care for people with clotting and bleeding disorders. Their website was built on an outdated member-based CMS platform that was being phased out, necessitating a transition to a new CMS. The project required migrating their existing member base and content, along with improving the content structure and hierarchy. The client needed a platform where they could self-manage content updates, member renewals, and communications.

The website was developed on WordPress, providing an intuitive platform for client management and ensuring design consistency through custom templates. A member area with role-based protected content was implemented, enhancing user experience and security. The onboarding process was refined with improved design and wayfinding, making memberships more accessible and easier to purchase.

Event management capabilities were added, including Stripe payment integration, enabling the client to self-manage third-party event promotions and ticketed events. The site’s design was aligned with the client’s innovative and modern brand, while streamlined navigation allowed users to easily find relevant information.

As a result, website engagement has significantly increased, with users spending more time on the site and viewing more pages per session. Additionally, email templates were created in a no-code campaign software, empowering administrators to self-manage promotional and marketing communications to their member base.