SpringCo

The SpringCo brand is a hypothetical brand created for Computershare's Communication Services. The brand was developed for the use in demonstration communications for sales purposes to:

• Achieve consistency and quality within demonstration materials
• Showcase leading-edge, aspirational best practice communication concepts, even when the demonstration's purpose is technical capability
• Avoid contractual breaches and privacy risks by not displaying existing client work to other clients

The SpringCo brand has been utilized to exemplify best practice in visual and technical design quality. A comprehensive visual style guide was developed, along with a design system that includes components and patterns for integration into a new document management system.

User Groups:

• Primary Users: Communication designers and CommsX consultants, who use the visual design and best practice communication design.
• Secondary Users: Solutions consultants and developers, who use the specifications for building.
• Tertiary Users: Sales consultants and relationship managers, who also use the specifications for building.

Use Cases:

• Visually representing technical capabilities and Computershare products
• Demonstrating comms consulting and visual design capabilities