Racing 2 Rehome

Racing 2 Rehome has been utilising a dated logo that requires a contemporary update to enhance its effectiveness across various mediums. The current branding needs to be modernised while maintaining a connection to the existing colour palette and retaining recognisable elements for brand continuity.

Objectives:

1. Logo Redesign: Develop a modernised version of the existing Racing 2 Rehome logo that aligns with current design trends while preserving a clear link to the established colour palette. The redesigned logo should be versatile and suitable for use across multiple platforms, including print and digital.
2. Typography Update: Select and implement typography that is more suitable for printing on merchandise, marketing materials, and fundraising collateral. The new typeface should enhance readability and aesthetic appeal while supporting the brand’s updated visual identity.
3. Brand Modernisation: Refresh the overall look and feel of the Racing 2 Rehome brand to create a contemporary and engaging visual identity. The redesign should retain key existing elements to ensure brand recognition while elevating and modernising the overall appearance.

The new brand speaks to the following key audiences

• Potential Donors: Individuals and organisations interested in supporting the Greyhound Safety Net through financial contributions.
• Foster Carers: Prospective volunteers and foster carers who provide temporary homes and care for the greyhounds.

Deliverables:

1. Logo Design: A revised logo that maintains the brand’s essence while reflecting a modern and professional image.
2. Typography Selection: A new typeface that is functional for various applications, including merchandise and marketing materials.
3. Brand Style Guide: A comprehensive guide detailing the updated logo usage, typography, color palette, and other visual elements to ensure consistency across all mediums.