Phoenix Aerial sought to elevate their brand and digital presence to attract high-quality clients and raise their profile in the industry. As part of the branding exercise, a new website was required to complement the company vision. This was supported by a solid digital marketing strategy and clear links to relevant social media marketing channels.
The website was designed to serve as a hub where users could:
Some ‘Phoenix Aerial’ branding elements were already in place. During the rebranding exercise, we determined which legacy brand elements should be retained and how to improve existing components.
Most of the branded communications retained a monochromatic palette. In addition to the primary palette, metallic tones were included to accentuate the technical qualities of the brand.
Slight modifications were made to the flying bird icon. More space was added between the wing strokes, allowing the icon to be scaled down without losing detail. The wing strokes were also aligned vertically, reducing the height and balancing the icon with the logo text, thereby giving more emphasis to the brand name.
Lead-capturing forms and accessible contact information were identified as key elements for the website's success. The content and aesthetics of the website were designed to promote credibility and trust with end users. Phoenix Aerial aimed to be recognized as an industry leader, and to further build trust, dedicated testimonials and a robust portfolio section were included.
Additionally, there was a need to emphasize:
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