Strategic Design Leader
Visual Communications & Brand Designer · Product & Experience Designer
I craft intuitive, user-centered digital experiences that drive impact. My process is built on directing design strategy, brand governance, and marketing communications, ensuring accessible interfaces that engage users and deliver results against corporate strategy.
Peacewise App
WCAG-compliant Progressive Web Application (PWA), validated by achieving Finalist status in the 2025 Australian Web Awards
MPYS
Repositioned Mornington Peninsula Shire Youth Services with a new, inclusive brand and multi-channel communications strategy
Computershare
Created a unified demonstration brand and internal design system to ensure total consistency and quality control, eliminating risk and the need to show real client work in sales pitches
MFAA
Delivered a modern, user-centric platform that streamlined the member onboarding process and designed consistent UI patterns for seamless transitions to external systems despite technical fragmentation.
My design strategy and UX governance have driven measurable results for a wide spectrum of clients, spanning commercial innovators and mission-driven public interest organisations.
